estate school
From ad creation to ROI optimization

The 60 days to Become a Real Estate Media Buying Expert

Gain hands-on expertise in real estate media buying, Our comprehensive diploma program equips you with the skills to run high-performing real estate ad campaigns
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Starting date :1 January Early Bird Discount Ends Soon
estate school

Real Estate Media Buying

Full Stack Diploma 06
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Days
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Hours
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Minutes
Enroll Today Limited seats available

Diploma Starts

1th of 1 January 2026
Diploma Location
Zoom
MQR -New cairo
Diploma Duration
10 Online Sessions + 2 session offline
* A Graduation Project
Enroll Today Only 10 Seats Left

Diploma Starts

1th of January 2026
  • Meta Ads: A creative first platform
  • Demystifying the Meta Ads auction
  • The key metrics of Meta Ads
  • Exploration of Meta audience types
  • The key pillars of a winning ad
  • Meta Ads account structure: best practices
  • Mastering Meta bid strategies
  • Campaign vs. ad set budgets: When to use what
  • A deep dive Into Meta audiences: Interest, lookalike, & custom audiences
  • Testing strategies to maximize results
  • Audience testing getting the right fit
  • Creative testing: finding what resonates
  • Content testing: finding what resonates
  • Full funnel testing explained
  • Scaling vs Remarketing
  • Advantage+ vs. manual campaigns
  • Essential metrics for analyzing meta ads
  • Key takeaways for Meta Ads mastery
  • 7 must-do’s for a successful ad account
  • The key metrics of Google Ads
  • Understanding the Google Ads auction
  • What determines your actual CPC?
  • How does the Google Ads auction operate
  • Keyword vs. search terms vs. negative keywords
  • Keyword match types
  • Understanding negative keywords
  • Keyword and search term dashboard walkthrough
  • Understanding targeting vs. observation vs. exclusion
  • Audience targeting options
  • Audience-focused strategies
  • Understanding the user funnel
  • Estate School’s top 5 tips for ad copy
  • Estate School’s TOP 8 AD group structure
  • Google Ads bidding strategies
  • Crafting Keyword plan
  • Common search campaign questions & tips
  • 10 strategies for search success
  • 7 Things you should NEVER do
  • Understand TikTok funnel
  • Create TikTok business account
  • TikTok campaign structure
  • Ad copy delivery and optimisation
  • Spark ads
  • Estate School’s top 20 Real Estate videos creative strategy
  • Estate School’s top 5 testing strategy
  • Lead form tips
  • Create Snap business account
  • How to create lead generation campaign on Snapchat
  • Snapchat privacy policy
  • Snapchat real estate creative strategy
  • Lead generation vs Conversion Campaign
  • Tracking wars: Client-side vs. Server-side
  • CAPI server setup made simple
  • Master Server-side tracking with GTM & Linking Meta with GA4
  • Google Ads The Conversion Tracking Layers
  • Data-driven attribution
  • Primary vs. secondary conversion actions
  • The Lead Magnet Formula for attracting high-intent buyers & sellers
  • How to A/B test and optimise landing pages for maximum ROI
  • Anatomy of a perfect real estate landing page—section by section
  • Copy techniques that build urgency and trust instantly
  • Using social proof, testimonials, and property previews for max impact
  • How to implement geo-targeted landing pages for specific local markets
  • Tools & integrations for automated follow-up and lead nurturing
  • Secrets of the top 1% of property marketers and how they scale
  • Learn how to create media plans that attract buyers, sellers, and investors
  • Stop wasting money on ads that don’t convert—plan smarter, not harder
  • Bridge the gap between marketing strategy and media execution
  • Ideal for estate agents, developers, and real estate marketing teams
  • Stop guessing and start winning with battle-tested media strategies
  • Learn the insider secrets to maximising ROI on every media pound spent
  • Take the guesswork out of your marketing—forecast performance before you spend
  • Use data to drive decisions, not hunches
  • Learn how to anticipate seasonal shifts, market changes, and buyer behaviour
  • Discover how top agents use forecasting to scale their visibility and profits
  • Build marketing plans with confidence, clarity, and ROI in mind
  • Stay one step ahead in a fast-changing property landscape
  • Gain a comprehensive understanding of the real estate industry landscape
  • Go beyond surface-level trends—learn what truly drives the property market
  • Decode the economics, demand cycles, and investment indicators that matter
  • Make smarter decisions whether you're selling, buying, investing, or marketing
  • Designed to help you think like a market analyst, not just a seller
  • Learn how AI is transforming property marketing and ad performance
  • Stop wasting budget—discover how to use automation to target the right buyers
  • Master the tools used by top-performing estate agents and developers
  • Build high-efficiency ad campaigns that adapt and optimise in real-time
  • Perfect for those wanting to stay ahead of the curve in a competitive market
Unlock personalized guidance in our 2-hour private O2O consultation sessions. This one-on-one experience is designed to provide tailored advice, helping you transition seamlessly from strategies to implementation. Whether you're looking to refine your marketing approach, optimize your business processes, or develop actionable strategies, these sessions will offer expert insights and actionable steps to accelerate your success.
Limited-Time Offer Start your Application

Is this the right diploma for you?

This Diploma is perfect for:
  • Real Estate Media buyer
  • Business owner
  • Media buyer need to Enter real estate industry
  • Real estate agent
Save 3000 L.E Enroll Today
Clear Starting Point
The diploma addresses the common question of "where to start" by providing a structured learning path that demystifies the field of Real estate media buyers
Practical Application
Estate School emphasizes hands-on learning through real-world case studies, live projects, and simulated campaigns. Participants will work on actual real estate marketing scenarios, from creating ad creatives to optimizing budgets and analyzing campaign performance
Industry-Relevant Curriculum
The diploma is tailored specifically for the real estate sector, addressing its unique challenges and opportunities.
Expert-Led
Learn from seasoned professionals with proven success in real estate marketing

What Should You Expect From the Diploma?

This comprehensive program equips you with the knowledge and skills to become An Media Buyer powerhouse, transforming you from an observer to a collaborator in the exciting Market Of real estate
Reserve Your Spot Now!

Real People, Real Stories What our clients are saying...

Estate School is not just about teaching media buying; it’s about empowering individuals to transform the real estate industry. By equipping students with cutting-edge skills, Estate School is shaping the future of real estate marketing in Egypt and beyond. The diploma is a stepping stone for professionals to become leaders, innovators, and game-changers in their field.
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What will you be able to achieve as a Media Buyer ?!

Industry-Relevant Curriculum
The diploma is tailored specifically for the real estate sector, addressing its unique challenges and opportunities.
Expert Instructors
Learn from seasoned professionals with proven success in real estate marketing and media buying.
Certification
Earn a recognized diploma that enhances your credibility and career prospects.
Networking Opportunities
Connect with industry leaders, peers, and potential employers through Estate School’s network.
Start your application & Lead The way

Learn from the experts

Our instructors are seasoned professionals in Real estate media buying, combining innovation and experience to guide you every step of the way.
Kareem Alaa
Kareem Alaa
With an MBA and a Doctorate of Business Administration in progress, Karim's expertise spans academia and industry. He's been a university teaching assistant, a certified entrepreneurship instructor, and a digital marketing trainer for professionals.
Abdelmajeed Yousif
Abdelmajeed Yousif
Accomplished Head of Marketing Performance with over 5 years of experience, specializing in driving business growth and elevating brand performance within the real estate sector

You get what you pay for

professional Diploma Add-Ons
10,000 EGP
30+ Hours of Interactive Offline session [ 12 session]
Gain access to comprehensive learning through interactive live and pre-recorded sessions.
One Year Updates:
Enjoy one year access to the Diploma material, including all updates and enhancements, ensuring you stay ahead with the latest advancements.
Exclusive Community
Become part of an active Media buyer community where insights, updates, and breakthroughs are shared regularly to keep you informed and connected.
Certificate of Completion
Recognized certification upon successful completion of the course.
Career Advancement:
Unlock the opportunity to find a job in real estate field, leverage your new skills to secure better roles, and significantly increase your earning potential.
2 session Private O2O consultation
Mentorship
Personalized guidance from experienced professionals in Real estate
Elite Networking:
Interact with C-level executives from leading corporations through live sessions and community activities, expanding your professional network and learning from top industry leaders.
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Frequently Asked Questions (FAQs)

What is the Full state Media Buyer Diploma?›
A comprehensive program designed to empower real estate professionals, marketers, and entrepreneurs with practical media buying skills. Through 12 interactive sessions, a hands-on graduation project, and access to an exclusive learner community, this diploma equips you with the tools and knowledge to excel in real estate marketing.
What are the Eligibility Requirements for the diploma?›
  • This diploma is designed for individuals in the Real estate Marketing field who are looking to advance their careers. This includes:
  • Real estate Media buyer
  • Marketing professionals aiming to specialize in real estate media buying
  • CEOs and founders of small and medium-sized businesses
  • Employees seeking promotion or career development.
  • Real estate Sales agent
We encourage applicants with at least 1 years of experience and a genuine passion for learning.
What is the selection criteria for the diploma?›
Due to limited seats and offline location, we carefully select participants according to:
CV & Cover Letter: Showcase your experience & highlight your motivation..
Our goal is to build the first dynamic community of Media Buyer learners who will contribute to the diploma’s success and support others’ growth
What is the time commitment for the diploma?›
Weekly 2 Sessions : 3 hours per session = 6 hours per week
Weekly Assignment: 4 hours for the weekly tasks & study time to solidify your learning.
Assignments Feedback: Make sure to set aside time to review the feedback on your assignments provided by our team.
Graduation project: The final session concludes with a graduation project
How long is the Diploma?›
The Diploma includes 12 sessions beginning on the January 1th and targeting completion by the beginning of January 2025.
What is the refund policy?›
Refunds are available up to 7 working days before the course starts.
Can I get a refund if I'm not satisfied with the course?›
You are eligible for a refund before completing 25% of the course material.
Will I receive a certificate?›
Yes, participants receive a recognized certificate upon successful completion.
Do you offer B2B deals for companies or teams?›
Yes, we offer customized packages for businesses looking to train multiple team members. For details on group rates and tailored content, please contact us directly.

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